Great signage can be an invaluable tool for businesses, but mistakes can mean it does not achieve the desired effect. Here are some tips to prevent mistakes and ensure your signage achieves its full potential.
Avoid obstructions
Seeing your signage is vital, so make sure it is not obstructed. Examine the signage from all angles and consider multiple signs to ensure complete visibility.
Use graphics or pictures
Graphics and pictures can grab attention, but make sure not to overdo it. Use images wisely and sparingly for the most impact.
Make it memorable
Signage should make facts such as your location, services, or products easy to remember. To this end, consider positioning and design to ensure that potential clients or customers can get the information they need quickly and easily.
Entice people
Great signage will make people want to know more about your business, whether that means coming into your shop or booking a table at your restaurant. Use signage Exeter or elsewhere to show off your selling points and demonstrate the quality on offer.
Consider colours
Signage experts at companies such as Nettl of Exeter will warn against using too many different colours. This is because they can limit the readability of signage. It is also important to use contrasting colours.
Be consistent
Use consistent signage designs to build brand awareness and ensure easy business identification.
All white
The most readable signs have between 30% and 40% of white space. This can avoid cluttered signage and ensure optimal impact and performance.
Optimise visibility
Ensure your signs are placed in prime locations. Try to make your signage as unavoidable as possible for passers-by.
Think quality
Inferior quality signage can give the impression of a ‘cheap’ business and is more prone to things like weather damage and poor durability.
Professional designs
Signage professionals are best-placed to provide you with the design and quality signs that your business wants and needs.
