Christmas is the time of year where people tend to be their most jolly and generous, which is perfect for engaging with them through your content. A solid marketing campaign at Christmas doesn’t just take advantage of this holiday spirit – it implements it! We’ve assembled the best marketing ideas to get your Christmas campaigns generating the sales you deserve.
Quizzes
People love a general knowledge quiz, whether at their local pub or on their telly in the evening. Now, online quizzes offer another chance for this enjoyment right from a smartphone or laptop. Festive themes and connections to your products make for a timely and engaging experience that will draw eyes towards your business.
Countdowns
With everyone already counting the days left until Christmas with their advent calendars, why not offer your own take to them? 24 days of mini gifts, videos, or some other form of direct engagement with your readers can all make for easily absorbing content that keeps eyes on your business.
Gift guides
Offering a selection of tailored products to your customers is great for making them feel appreciated, and giving a sense of exclusivity to your service. Adding some criteria to help determine their desired gift is a simple way to achieve this – try filters for gender, interests, and budget.
It can be difficult to cover all the different marketing approaches whilst balancing your business at the same time, which is why seeking marketing strategy consultants, such as Really Helpful Marketing, is essential for smoothly integrating your campaigns into your business while you focus on other endeavours.
User-generated content
Inviting your audience to directly engage by creating their own content is perfect for effective marketing. Christmas tree photo competitions, or ‘dear Santa’ letters with a prize for the funniest answer, are great ways to make your audience directly engage with your content by contributing their own.
Festive landing page
Instead of Christmas cards, a festive welcome to your website can be just as warming to customers. This also allows you to signpost your special deals or other festive fun.
