Once you have had a website created by a Web designer Exeter way like https://exeter.nettl.com/digital/website-design/ it is important that you regularly add new content to the site. There are a number of reasons why this is so important and here are a few of those reasons for you to consider and implement if necessary.
SEO – Search Engine Optimisation is incredibly important to help ensure that your website is found for the keywords that you want to be associated with. When you add a blog post to your site, update a product description, or upload a video, the search engine crawlers note that you are regularly updating your content.
User Experience – Regular content updates not only help to maintain your audience’s interest but also help to demonstrate that your website is a reliable source of information. If you have outdated content, it can deter visitors from spending too much time on your site, which can then affect your sales and conversions.
Expertise – adding useful content to your site should be a part of your marketing strategy as it can help to position your business as experts in your relevant field. This is often best done through sharing blogs on a monthly or weekly basis around topics that your target audience is interested in as well as the keywords and phrases that they are searching.