Breaking into sports media is competitive, and many aspiring writers start by building industry awareness and a strong practical foundation. A journalism degree can help develop abilities including research, interviewing, and clear communication, all of which are essential when covering sporting events and fast-moving stories.
Build a Strong Portfolio Early
A well-rounded portfolio demonstrates versatility and commitment. Aspiring journalists can showcase match reports, feature pieces and multimedia work such as podcasts or video segments. Sport England found between mid-November 2023 and mid-November 2024, just over six in 10 adults achieved 150+ minutes of activity a week highlighting the scale of the sector and the range of stories available to cover.
Students and trainees often contribute to local clubs, websites, or university platforms, ensuring they build experience before entering the job.
Gain Practical Experience and Industry Insight
Hands-on experience is highly valued. Internships, freelance assignments, and match-day reporting roles help individuals understand newsroom workflows and the expectations of editors. Training providers such as https://schoolofjournalism.co.uk offer opportunities that introduce learners to real-world environments, complementing the knowledge gained from a journalism degree. Networking also plays a key role-attending events, engaging with professionals on social platforms, and following industry bodies can provide insight into hiring trends.
Develop Specialist Knowledge
Many employers look for candidates who combine journalistic skill with an understanding of specific sports. Whether focusing on football, motorsport or emerging areas like women’s sport, specialist knowledge allows reporters to offer informed commentary and recognise developing stories. Continuous learning, supported by a journalism degree and independent research, helps journalists stay competitive.
