You’re still not sure that benefits of video marketing have any efficiency for your business but still, many are already using it and you start to wonder if the video would not be a good tool for your marketing mix. At least you think that you should try, knowingly and with the necessary support. If you have not already done so, you can start by reading our article “What is video marketing”, so as to globally define video marketing.
BENEFITS OF VIDEO MARKETING
Marketing makes a business more successful. Nowadays business can be going on by depending on marketing. Today’s people trust what they watch. So if you give focus on video marketing that can make your business more successful. This article is based on video marketing. hope you will enjoy.
THE BENEFITS OF VIDEO MARKETING: PRODUCT, SERVICE AND CONSUMPTION EXPERIENCE
These first bases, we can enter on the same level to explore with you the benefits of video marketing. Today, products and services are no longer enough because consumers, prospects, and customers are looking for pleasures, emotions, and sensations. Savvy entrepreneurs have ventured with all their energy into experiential or sensory marketing. The consumer experience, according to Kwortnik and Ross, is an interaction between an individual and an object of consumption that is pleasant, meaningful and memorable. No wonder then that video marketing has the wind in its sails, the sensorial media par excellence that our memory is very popular with. She is as successful in presenting the product as in highlighting the services attached to it, as well as in her ability to create links and empathy. Thus, video marketing allows, during the prospecting phase, to gain an audience; during the engagement phase, to stimulate interactions and accompany the sale with more conversion rates on the sites. It builds loyalty and facilitates the transformation of customers into ambassadors of the brand.
THE BENEFITS OF VIDEO MARKETING ARE MULTIPLE
The very form of video promotes its explanatory capacity and understanding. We are talked about the benefits of video marketing. Its visual, based on the resemblance to the real, captive if only with the movement that keeps us in suspense and alert. Its synergy with the simultaneous use of sound, text, and image is totally in its favor. If you add interactivity, 360 ° vision, stereoscopy, immersion, touch, streaming, storytelling it becomes unavoidable. If a picture is worth a thousand words, we imagine how much it also facilitates understanding and memorization. And they do not say: you only have to see it to believe it.
A powerful multi-support tool
Another interest lies in its ability to adapt to a variety of media and to emerge from a multitude of information. Social media and mobility make it easy to share and can go as far as a frenzied virality of your communication.
Generates trust for the benefits of video marketing
The empathy capital, immediate and renewable, that can generate an image goes far beyond what a text can provide. It is, therefore, an undeniable tool to humanize the customer relationship. To address physically to people corresponds to a strong and striking sensation, to do it with a substitute very similar like the video causes almost, but to do it with text, does not have the same impact at all. Very often, going through the video defines better and faster your brand image.
Improve your SEO
Today the demand and the diffusion of videos are exploding and the prospective ones all go towards a reinforcement of the tendency. One-third of all online activities are devoted to viewing videos. The Youtube video platform is the second most used search engine in the world. As search engines favor video in their results, using them in your website or blog boosts your SEO and your visibility. Your reputation is strengthened. According to a study by Brightcove, a video is 53 times more likely to appear in the first proposals on Google and its competitors than a page of text alone.
Increase interest for your mailings
The videos present in your email, in your newsletter, on your Facebook page or in your tweets, increase on average 96% the click rate of the recipients. But beware, these should be short, about a minute and the essential arguments stated at the beginning.
Adds new potential targets for the benefits of video marketing
Video marketing, by its extreme variety, can reach very different audiences and increase the scope of your communications. Its also provide the benefits of video marketing. To generate interest, to inform, to explain, to convince, to create a link you can use different formats, to adapt to the broadcasting medium and to your prospects and clients: “business cases”, corporate film, customer interview, product videos, videos storytelling, etc.
Promotes the act of purchase
In B2B, video influences the behavior of buyers throughout the buying process: Upstream during identification and definition of needs. Its also provide the benefits of video marketing. For example, 24% of buyers consult video content, while only 14% visit suppliers ‘or service providers’ sites. When looking for providers or suppliers, (44%) customers prefer to watch their videos rather than studying their e-mailings. Downstream, when choosing, with 32% of buyers or customers who consume videos, when 24% pay more attention to advertising in the professional press and 15% to the results of an internet search. In B2C, videos develop business turnover. 57% of online shop customers claim that the video has increased their confidence in the product presented. The video is a significant competitive advantage and boosts the conversion rate. It’s time to get back on track after this little overview of the benefits of video marketing. Tempted circumspect, nothing prevents you from inquiring.
