As with any career, franchise consulting has a direct correlation between input and output – the greater the investment into a business, the greater the success. This is why finding the right franchise consultant is essential to getting the best arrangement for your business.
For those wondering ‘how can I franchise my business?’, don’t fear, as we’ve broken down 5 must-have traits of a franchise consultant to keep your eyes peeled for.
Communicative
Communication isn’t just speaking – it’s listening to what’s being said and meeting your needs. If your consultant isn’t listening, you’re wasting your time. The consultant needs to understand your expectations and then communicate their proposal. The greater they are in both respects, the better your business will be. Not every proposal is viable, and communicating this is equally important.
Collaborative
Likewise, communication can extend to collaboration, as great consultants will seek out strong relationships not only with their candidates but with other franchisers.
Ethical and Patient
These qualities may seem hard to come by, but they can be the best indicator of a quality consultant. Objectivity is essential for business dealings, and a franchise consultant who doesn’t let you know when a candidate isn’t a proper fit is no professional.
Checking their network and overall ethics can help filter out the best examples. Established consultants such as ashtonsfranchise.com/franchise-my-business/ are a safe bet.
Entrepreneurial
Navigating the business world alone can be daunting. So, when it turns out your franchising consultant doesn’t know their way around either, you’ll not only remain lost, but you’ll have lost money, too.
Do some preliminary research, checking if they know the business basics – key terms like B2B, ROI, EBITA can be a good litmus test.
Passionate and Motivated
If their heart’s not in it, how can you trust them to overhaul your business? Great consultants will love what they do and actively try their best to improve your situation.
These qualities can present themselves in how much outreach they pursue, the opportunities and networking they seek out, and their activity on social media or in industry publications.
