UX stands for User Experience and is a key part of web design. It relates to the feeling a user gets when they visit a website and focuses on useful and intuitive design.
Difference Between Web Design and UX Web Design
There are subtle differences between web design and UX web design, but the main ones are that UX design considers how a user might feel when interacting with a website, how the look makes them act and whether it is easy for them to accomplish what they set out to do.
Aims of UX Web Design
UX designers are responsible for introducing benefits and features in the best way to make it relevant to a user. They will look at each element, making it highly efficient and functional so that a business can retain customers and gain loyalty.
If you are thinking about using a web designer Exeter, there are various options. A web designer Exeter will examine user behaviour on a site before optimising the design so that it encourages certain behaviours.
The three key areas of UX design are usability, desirability and usefulness, with the overlap between them the key to creating the best user experience. Designers look at information architecture, carry out user research and do usability testing.
Getting it right is key, especially on large websites with lots of traffic. Gov.uk recently underwent a brand refresh with a view to appealing to the broadest audience possible.
Surveys and feedback are very useful in ensuring your UX design still works and will measure user satisfaction.
