In our experience a sign from your premises can be one of the most cost effective bits of advertising for your business. These practical tips will help you choose a sign that will bring customers to your door.
Put Your Biggest Benefit First
Go against convention and don’t put your business name at the top of your sign. List the biggest benefit of your service first and then place your business name below it.
Make It Readable from the Street
Testing out wording at the distance you expect people to view your signage from can also reveal problems with the chosen wording. What looks fine when viewed up close on a screen can disappear at 10m. Using bold, clean typefaces in high contrast colours such as dark text on a light background or vice versa will generally hold up outside.
Match the Sign Type to the Location
A projecting blade sign is great for narrow paving areas where a shop front runs at a angle to the flow of pedestrian traffic. A flat fascia sign is far better for areas where the front of the building runs straight down to the street.
Choose Material for Where It Will Live
Foamex and vinyl signage are ideal for internal display within a sheltered environment, however for external use di bond aluminium or treated timber signage will withstand the worst of the British weather without suffering from warp or unsatisfactory fading. Also good to know, many retail display and signage standards set a perceived level of durability and readability.
Brief Your Sign Maker Clearly
Inform them of the viewing distance, of the surface to be attached to and of any local authority restrictions that apply to the premises where the sign is to be placed. For Sign Makers Exeter, see //exeter.nettl.com/signs/.
Invest wisely in your signage and it will bring returns galore.
