Do not ignore aesthetics
Design isn’t just about design patterns and usability studies. Design can also be beautiful.
Beauty is often viewed as superficial and unimportant. The Aesthetic Usability Effect says that customers are more likely to use a website that is beautiful. A beautiful design will convert well.
If you want to make sure your design looks good, be sure to pay attention to the hierarchy of your typography and your colour scheme. For Web Design Exeter, contact //exeter.nettl.com/digital/website-design
Do not make users wait
It is more important now than ever to have a fast loading time. Your website should be interactive in two seconds and load within a second. Users will leave your website if it takes longer than two seconds.
The speed of loading is not the only thing that users want. They also want to access information quickly. Avoid burying important content in layers of your website. Make sure that key products and services are readily accessible.
Do not use aggressive pop-ups
Popups are a great way to frustrate your visitors. Allow users to engage with your content before offering a subscription.
Similarly, avoid using oversized cookie notices. These legal requirements can be displayed in a nonintrusive manner without taking up the entire screen.
Do not leave content until the last
It’s not uncommon for web designers to overlook content, yet it is crucial both for search engine optimization (SEO) and the customer experience (CX). When it comes to content on a website, there are three mistakes that you should avoid:
- Unbalanced Copy: Do not write vague, short descriptions of your products and spend thousands of words explaining the history of your company.
- Write for your company, not your customer: Organise your content around your customers’ needs, and not your business structure.
- Information overload: Text blocks that are too long can be overwhelming. Present content in small, easily scanned sections instead to keep users interested.
